Website Copy
What do you want your web copy to do? Inform, compel, sell, wow? Not sure? Need help? No worries! I know the ins and outs of strong, optimized website copy. Below are just a handful of sites and pages I’ve written.
Whole Sites:
Landing Pages:
- Milady: Infection Control Awareness Week
- Marketing Senior Living During COVID-19
- Good Egg offer (currently ungated)
- Landing page used in pay-per-click campaign
Screenshots of older sites
Product & Service Pages:
- Foley Services
- Milady RISE Certification
- JEP Contracting: Andersen Windows & Doors
- Demented Penguins (guided the overall voice and brand)
- Kool Glass
- Mocktails
Blogging & Article Writing
I do A TON of blogging for clients as well as myself (I have three blogs). I can provide many more examples, but this gives you an idea about the depth and breadth of what I can write about.
- What Does It Mean to be a Beauty Professional?
- Women in Transportation: Celebrating Industry Pioneers
- If Only the Wizard of Oz Had Background Checks
- Digital Marketing for Senior Living
- How Employee Management Software Makes Compliance a Breeze
- Everything You Need to Know About Shingrix
- Branding Your Business: How Is Your Company’s Narrative?
- Cost Reduction Techniques in Procurement: Consider Product Formulation Costs
- Molecular Markers: Oncotype DX Prostate Cancer Test (and More)
- Employee Engagement: Mistakes Even Smart Companies Make
- What Makes the Best Background Check Companies The Best
Email Marketing
Thanks to smartphones, we’re married to email now more than ever. Creating click-worthy subject lines and preview text, compelling body copy, and the right calls-to-action doesn’t just happen.
- Milady – introducing new brand
- Lynch Research Associates
- ZERO Prostate Cancer Run/Walk
- M&P
- AJs Western Wear
- Bowling Concepts
- BoozinGear.com
- ASK FOR MORE SAMPLES – I do email marketing for most of my clients!
Customer Stories/Case Studies & Brand Identity
Your story + your customers’ stories = your everything.
- Misha & Puff – Company Story
- Milady brand video – wrote the script & voiced the video
- The Reynolds Group Radio – Company Story/About
- Westchester Mortgage – Company Story/About
- J.E.P. Contracting – Company Story/About
- Sense & Humor – brand story
- Good Egg – Case Study
- Prime Motor Group – Company Story
- Ava Art – Customer Case Study
- ThermoFab
- Management Mentors – Customer Case Study
Marketing Brochures
Whether you plan to use it as a mailer or a leave-behind, I’ll make sure the copy in your marketing brochure is clear and persuasive.
White Papers/Guides/Offers
Inbound marketing is all about giving your prospects offers that will “delight” them. But first, let me delight you with a creative idea.
- Marijuana Drug Testing: A Quick Guide
- Ultimate Guide to Criminal Background Checks
- Commercial Insurance Mayhem: How to Stop the Bleeding
- Genetic Testing – Understanding the Basics So You Can Make an Informed Decision
- The Internet of Things & The Workplace – IFMA Boston
- 21 Business Mentoring Questions Asked and Answered
Advertising Copy: Print, Digital, Radio
What’s the most important part of a print ad? How many times should you repeat a phone number in a radio spot? How do you get people to click an online banner? Step right up and let me help.