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Specializing in the written & spoken word.
E.T. Robbins Productions
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Want Persuasive Copywriting that Sells?

Silly question, right? Of course you do. Let’s see if what I do is what you’re looking for.

Below are examples of my work. If you want more, just ask.

Note: items marked with asterisks represent work I did in conjunction with one of my long-term freelance partners, Precision Marketing Group.

Website Copy

What do you want your web copy to do? Inform, compel, sell, wow? Not sure? Need help? No worries! I know the ins and outs of strong, optimized website copy. Below are just a handful of sites and pages I’ve written.

Whole Sites:

  • The Reynolds Group Radio
  • Sense and Humor – ecommerce site
  • J.E.P. Contracting
  • Westchester Mortgage
  • Senior Living SMART
  • Good Egg
  • Foley Business Capital
  • SCS Financial
  • Mentoring Complete* (home page)
  • Greater Boston Urology*
  • David O’Leary, Voice Actor
  • Derek Perkins, Audiobook Narrator
  • Holden Acupuncture

Landing Pages:

  • Marketing Senior Living During COVID-19
  • PartnerMD offer – Understanding Concierge Medicine
  • Good Egg offer (currently ungated)
  • Landing page used in pay-per-click campaign*

Product & Service Pages:

  • Good Egg: Pre-Employment Background Checks
  • Milady RISE Certification
  • PartnerMD: Executive Physicals
  • Kool Glass*
  • MentoringComplete*
  • Mocktails

Blogging & Article Writing

I do A TON of blogging for clients as well as myself (I have three blogs). I can provide many more examples, but this gives you an idea about the depth and breadth of what I can write about.

  • If Only the Wizard of Oz Had Background Checks
  • How to Succeed in Beauty School
  • Digital Marketing for Senior Living
  • Everything You Need to Know About Shingrix
  • From Kindergarten to Service Managers
  • Branding Your Business: How Is Your Company’s Narrative?
  • The Dads Behind Gays with Kids
  • Cost Reduction Techniques in Procurement: Consider Product Formulation Costs
  • Molecular Markers: Oncotype DX Prostate Cancer Test (and More)*
  • Employee Engagement: Mistakes Even Smart Companies Make*
  • 4 Reasons to Visit a Wolfers Lighting Lab*

Email Marketing

Thanks to smartphones, we’re married to email now more than ever. Creating click-worthy subject lines and preview text, compelling body copy, and the right calls-to-action doesn’t just happen.

  • AJs Western Wear
  • Bowling Concepts
  • BoozinGear.com
  • ASK FOR MORE SAMPLES – I do email marketing for most of my clients!

Customer Stories/Case Studies

Your story + your customers’ stories = your everything.

  • The Reynolds Group Radio – Company Story/About
  • Westchester Mortgage – Company Story/About
  • J.E.P. Contracting – Company Story/About
  • Good Egg – Customer Case Study
  • Prime Motor Group – Company Story
  • Ava Art – Customer Case Study
  • ThermoFab*
  • Management Mentors – Customer Case Study*

Marketing Brochures

Whether you plan to use it as a mailer or a leave-behind, I’ll make sure the copy in your marketing brochure is clear and persuasive.

  • Good Egg
  • Ava Art
  • North Shore Endodontics

White Papers/Guides/Offers

Inbound marketing is all about giving your prospects offers that will “delight” them. But first, let me delight you with a creative idea.

  • Marijuana Drug Testing: A Quick Guide
  • Ultimate Guide to Criminal Background Checks
  • Genetic Testing – Understanding the Basics So You Can Make an Informed Decision
  • The Internet of Things & The Workplace – IFMA Boston
  • Wolfers Lighting*
  • 21 Business Mentoring Questions Asked and Answered*

Advertising Copy: Print, Digital, Radio

What’s the most important part of a print ad? How many times should you repeat a phone number in a radio spot? How do you get people to click an online banner? Step right up and let me help.

  • Greater Boston Urology*
  • Senior Living SMART
  • Framingham State College
  • Luxury Kitchen*

Like what you see? Got a project in mind?

Let’s Chat

Recent Posts

  • Why Creative Product Descriptions Matter
  • Just Say No to Marketing Jargon
  • “Rent My Noggin” in the HOUSE
  • Why Proofreading Matters
  • Customer Service Tips: Do You Treat Different Customers Differently?

Contact Me

Fill out my online form.

Older Work

  • Advertorial Writing
  • Bio Writing
  • Case Study Copywriting
  • Copyediting / Before & After Examples
  • Direct Mail Copywriting / Sales Letters
  • Email Marketing
  • Flyers
  • Job Descriptions / Sales One-Sheets
  • Marketing Brochures, Small Businesses
  • My Newsletter Archive
  • Press Release Writing
  • Print Ads
  • Radio Ad Copy Examples

E.T. Robbins Productions

  • 1630 Worcester Road
  • Suite 502C
  • Framingham, MA 01702
  • 508-561-4543
  • robyn@etrobbins.com

Ask The Copy Bitch®

  • Why Creative Product Descriptions MatterDecember 9, 2017 - 2:12 pm
  • Just Say No to Marketing JargonSeptember 6, 2017 - 2:10 pm
  • “Rent My Noggin” in the HOUSEJuly 9, 2017 - 10:55 am

Visit My Author Website

I am also a novelist. Learn more about my writing and novels, as well as ways to purchase copies.
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