Radio Ad Script Examples

Before we get to my radio ad script examples, let me give you some context.

I started working at a Boston radio station during my junior year of college in 1994. I’d just returned from a semester abroad where I interned at a radio station (2RPH in Syndey, Australia). I’d also done some work for my college radio station and thought radio might be something to pursue, even though I was still very much interested in writing. I was extremely lucky to start in Boston. (I didn’t understand how incredibly lucky I was at the time . . . but I certainly see it now.)

First, I worked as a programming assistant. Then, a morning show producer. I did some on-air work as well (mostly weekends, holidays, and the middle of the night where I couldn’t break anything). But I also did a lot of writing for radio promos and radio “spots” as we say in the biz. This is where I developed my conversational style . . . anyone who’s read my blog knows that I’m a big fan of conversational copywriting.

I left my full-time radio gig in 2002 to start my copywriting business (and to work on my Great American Novel). And the rest, as they say, is history.

If you landed on this page, you’re probably here for one of three reasons:

1. You’re looking for someone to write radio ad copy for your business. I can likely help. You can browse examples of my work below. If you like what you see, contact me and provide details about your radio spot: The business/service you’re promoting, the target audience, where the spot will air, the goal of the spot, etc. I can then provide a project quote and details about payment.

2. You simply want some ideas or direction for your radio ad campaigns. I have an option for that. Check out my Down & Dirty Content Brainstorm page for more details. NOTE: With this option, I’d be providing ideas only, not copy.

3. You’re looking for information on how to create radio ad copy. Specifically, you might be looking for radio ad copy examples, how many words are in a 30-second radio spot (short answer: 75-85 words), how many words in a 60-second radio spot (short answer: 150-170 words), and tips for writing good radio ad copy. I have sample radio ad scripts below and a YouTube video that I’m embedding at the bottom of the page that discusses how to write effective radio ads. NOTE: At this time, I’d don’t write fictional radio scripts (which students often need/use to learn radio writing or voice-overs). For that, I definitely recommend googling for scripts.

How to write radio ad copy that gets people to take action

One of the best books you can read is this one: Using Behavioral Science in Marketing: Drive customer action and loyalty by prompting instinctive responses by Nancy Harhut (affiliate link, see note below). It’s a newer book (published in 2022). I originally borrowed it from the library, but it’s SO good that I decided to buy a copy. In my opinion, it has everything an advertising copywriter needs to know to write persuasive copy . . . which is precisely what you want in radio ads.

The book isn’t a “how to write radio ad copy.” Rather, it explains the psychology behind decision-making and the types of strategies you can use when developing action-oriented copy. I highly recommend it.

Check out the book on Amazon. (Note: When available, I use affiliate links and may earn a commission. As an Amazon Associate, I earn from qualifying purchases.)

Radio Ad Script Examples & Brand Video Scripts


I wrote the brand video script for Milady, the leader in beauty school education, AND I voiced the video, too.

Boston-area urology clinic

Boston Business Expo

Framingham State College (from a LONG time ago; it’s Framingham State University now!)

Magic 106.7 – fun radio promos (from my days working as the morning show producer)