Case Study Copywriting from a Seasoned Freelance Copywriter
You might hear the formal phrase “case study,” but what we copywriters really mean is “customer story.” After all, good stories move people (i.e. customers and prospects). They compel people to buy your products or services and help people remember your brand. And, of course, the best customer stories spread virally.
But writing them isn’t as easy as you might think. When crafting a customer story, a good copywriter will dig and dig until she finds the right hook, the right angle. In other words, until she finds that that special “something, something” that will transcend your case study from “sterile report” to “memorable story” — a story people want to share with others.
Here are some examples of customer stories I’ve written:
- Ava Art Case Study: “Framer’s Bonanza: Black & Whites, Watercolors, & One Special Quilt” (PDF: 420 kB)
- Luxury Kitchen Case Study: “A Dad, a Daughter, and a Custom-Designed Kitchen Table: How One New York City Apartments Kitchen Went from Maddening to Majestic” (written in conjunction with Precision Marketing Group) (PDF: 236 kB)
- ThermoFab Case Study: “Performance Under Pressure: Titleist Hits Hole in One with New Launch Monitor ®” (written in conjunction with Precision Marketing Group) (PDF: 6.2 MB)
Ready to have me write your customer stories?
Great! Here’s how the process works:
- We set up a time to talk about a particular client/customer. Together, we’ll identify that all-important hook.
- You contact your customer/client to see if the person would be willing to be profiled in a customer story. The most effective and compelling stories use real names, so it’s important to establish this up front and get permission.
- If the customer is agreeable to being featured, you’ll set up a virtual introduction between the client and me.
- I’ll interview the client (there’s a good chance I’ll be able to gather some testimonials that you can use in your marketing materials) and any other people relevant to the story (again, you or your client would need to make the initial introductions to any other people).
- From there, I’ll write a draft of the story and get feedback from your client. I’ll revise, as necessary, and get final sign-off from your client.
- You can review and request changes. I’ll revise some more, as necessary, and send it to your client for one final look.
As for my fee, it depends on the number of people I need to talk to/interview, the complexity of the subject, and the length of the customer story. I’d be happy to provide you with a quote, so contact me today and let’s set up a time to talk about your customer story.