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The title of this blog post is about lead nurturing tips, which sounds positive and helpful, but in reality, prepare for a mini-rant. 🙂 Well, if you want the really ranty part, watch the video version below. Otherwise, skip to the true tips part. What is Email Lead Nurturing? A Quick Refresher When a random […]
If you’re looking for a freelance copywriter invoice template, you’ve come to the right place. In my video at the end of this article, I discuss what needs to go on your invoice. But feel free to skip it and simply download the goods instead. Note: These files should be fine, but I’m not responsible […]
Many of the things I address on my Ask the Copy Bitch YouTube channel have to do with the day-to-day running of your freelance copywriting business. And how to invoice as a freelancer is a biggie. It applies to most freelancers out there, not just writers. Don’t feel like reading? Watch the video at the […]
Wondering how to nail your subject matter expert interview for your article, blog post, white paper, guide, or some other piece of marketing content you’ve been tasked to write as a freelance copywriter or content writer? Well, step right up. Below, I answer the following: What is a subject matter expert (SME)? Why should freelance […]
A bunch of years ago, a good friend of mine was thinking of making the leap into Copywriting Land. He’d been a journalism major in college, and he loved to write. (He was, and still is, an excellent writer.). After college, he detoured and worked for various small businesses in the retail and printing industries. […]
Resume Writing The words you use on a resume sell you. Make ’em count. I occasionally run resume-writing workshops or specials during the year. Be sure to check back often. Resume for John Willis (PDF: 120 kB) Resume for Robin Chapman (PDF: 82 kB) Writing is my passion. And it shows in my work. Contact […]
Radio Ad Script Examples + Tips for Writing Ad Copy Before we get to my radio ad script examples and tips for writing copy, let me give you some context about my background in radio. I’m not a random copywriter giving random advice. I have real-life experience. I started working at a Boston radio station […]
Need Compelling Copywriting for Print Advertising? What’s the most important part of a print ad? If you said the headline, give yourself two points. The headline has to grab ’em. If it doesn’t, it won’t matter how well-written the body copy is because the reader will have already moved on. Print ads still have a […]
Commercial Slogans/Taglines This is your branding statement. It’s the line associated with your name or your company. So, what does it say? Is it memorable but meaningless? A good tagline or commercial slogan will not only be memorable, but will also sell your product or service. Despite the fact that taglines involve just a few […]