Entries by Robyn Bradley

Why Creative Product Descriptions Matter

Product descriptions absolutely should tell prospective customers the info they need to know. Things like material, quality, size, etc. All those features that will influence a person’s buying decision. But consider all the product descriptions we encounter when we’re shopping for something. What will make yours stand out compared to all the rest? Personality. Creativity. […]

Just Say No to Marketing Jargon

A fellow copywriter messaged me the other day. He said, “Good morning. I need another less cliched word for ‘industry-leading.’ Whatcha got? Now, you might wonder what the problem is with “industry-leading.” After all, if your company is the leader in its industry, why not say it? Well, let’s break that down. Why should industry-leading […]

“Rent My Noggin” in the HOUSE

Back in 2010 or so, I offered this service called “Rent My Noggin.” It’s exactly as it sounds: people could rent my noggin for a brain-picking hour or two on anything related to writing, marketing, business strategy. I got some rentals, too. And I had a lot of fun doing it, and my noggin clients […]

Why Proofreading Matters

This was tucked in my door the other day. How many mistakes can you spot? Listen, I can appreciate that English is a hard language (it’s challenging for me at times!), but that’s even more reason to invest in a proofreader, especially for print materials. One “typo”? Meh — I might be willing to overlook […]

Email Marketing Tip Quickie

I’ve been writing email newsletters since I’ve been in business. But for some reason, I’ve overlooked this obvious and easy email marketing tip. So I thought I’d share. Send your email newsletter TWICE in one month. The first time should be to your regular list during your regular ship date. But then schedule it to […]

How to Use Customer Testimonials: 13 Ideas

Wondering how to use customer testimonials? Here are 13 ideas. 1. On your website. Here are some ideas: Home page As scrolling text (scrolling testimonials) on the header graphic of your website On specific service or industry pages In a “Testimonials” or “Happy Customers” section 2. On the back of your business card. Don’t waste […]