Entries by Robyn Bradley

What Is Email Segmentation? The Secret to Successful Email Marketing

Here’s today’s question for the copy bitch: What is email segmentation? Ready for the big reveal? Let’s get to it! Or, if you’d rather watch a video, here’s the one I did on this topic. Otherwise, scroll past and keep reading. The Power of Email Segmentation OK, so what is email segmentation, and why does […]

Content Writing vs Copywriting. Yes, They’re Interchangeable.

There’s no shortage of videos and blog posts talking about content writing vs copywriting. And most will tell you the two are different. In fact, I’ve seen 2000-word blog posts diving deep into all the (so-called) differences. But here’s the reality: You can absolutely use the words content writing and copywriting interchangeably. And I will […]

Best Gifts for Writers: The 2023 Holiday Edition

Whether you’re holiday shopping or celebrating another occasion, you likely landed here because you’re searching for the best gifts for writers. Hi! I’m Robyn, aka the Copy Bitch. I‘ve been a freelance copywriter since 2002, and I moonlight as a fiction writer. Below, I’m sharing some of the best gifts for writers based on real […]

What’s a Welcome Email Series? [Includes Welcome Email Examples]

Let’s talk about welcome email series. I love writing welcome emails. They’re fun, warm, and—as the name suggests—welcoming. You’re essentially telling a person, “YAY! Thanks for signing up. We’re so glad you’re part of our community. Here’s a cookie!” Now you might be thinking, WAIT. NO ONE SAID ANYTHING ABOUT COOKIES. Maybe I should back […]

Digital Content Development: What It Is, Why It Matters & How to Do It Right

Today’s topic is a fun one: digital content development. Below, I’ll discuss the following: What is content? What is digital content? What are examples of digital content? When did things shift to this digital marketing mindset? Why is it essential for businesses to produce quality digital content? Why do you need a digital content STRATEGY […]

Is Email Marketing the Same As Email Copywriting?

So, is email marketing the same as email copywriting? The short answer is no. Email marketing and email copywriting are not the same thing. People sometimes use these phrases interchangeably. (Heck, I’ve likely been guilty of this myself.) But they’re not the same thing. Here’s a quick video on the subject. Or jump past it […]

A Day in the Life of a Freelance Copywriter

I started my freelance copywriting business in August 2002, which means I’ve officially entered my 22nd year. How the heck did that happen? At the time I embarked on this journey, I was approaching 30—and “pivoting” before “pivoting” was such a common thing. I’d been working in Radio Land since 1994. And even though it […]

How to Start Copywriting: What Beginners Should Do

How to start copywriting is one of the most common questions I get as The Copy Bitch.  Watch my video on this topic. Or scroll past it for my written take. How to start copywriting: What beginners should do Before you start copywriting, make sure you have solid writing “chops,” as I like to say.  […]

You Got Your First Copywriting Client: Now What?

You’ve been learning the ins and outs of copywriting, including what it takes to run a small freelance copywriting business. All of your hard work is (finally) paying off. You’re about to sign your first copywriting client. OK. So, now what? I received an email from a new copywriter in this exact position. The person […]