I started my freelance copywriting business in August 2002, which means I’ve officially entered my 22nd year. How the heck did that happen? At the time I embarked on this journey, I was approaching 30—and “pivoting” before “pivoting” was such a common thing. I’d been working in Radio Land since 1994. And even though it […]
How to start copywriting is one of the most common questions I get as The Copy Bitch. Watch my video on this topic. Or scroll past it for my written take. How to start copywriting: What beginners should do Before you start copywriting, make sure you have solid writing “chops,” as I like to say. […]
You’ve been learning the ins and outs of copywriting, including what it takes to run a small freelance copywriting business. All of your hard work is (finally) paying off. You’re about to sign your first copywriting client. OK. So, now what? I received an email from a new copywriter in this exact position. The person […]
OK, time to get vulnerable. I recorded the video (below) a couple of weeks ago about how much do freelance copywriters make, but I decided to sleep on it. For two weeks. Is it “safe” to publish money numbers? Will it come across as boastful? Or the opposite—unimpressive—given I’ve been doing this since 2002? Watch […]
Not every client relationship is all rainbows and puppy dogs. I wish they were. For your sake. For mine. For the poor rainbows and puppy dogs. But alas. Sometimes you need to break up with a client. It happens. I’ve been a freelance copywriter since 2002. Over twenty+ years, I can count on one hand […]
I started my YouTube channel, Ask the Copy Bitch, in late 2021. I often get questions from new writers and have mentored some over the years. Why not turn everything into videos and go wider? For stretches, I’d get into it. But I also went long stretches ignoring it. That’s not a winning strategy. Fast […]
My copywriting business name is E.T. Robbins Productions LLC. Where the heck did that come from? Well, I’m about to tell you. Or if you prefer watching a video, here you go. It all began circa 1982. Yes, kids. We’re talking decades ago in simpler times before smartphones, social media, and streaming. I was a […]
I recently discussed what a copywriter does, but now let’s drill down into some categories: What does a website copywriter do? If you’d prefer watching a video, here you go. Otherwise, scroll past it for All. The. Words. First, what is website copywriting? Website copywriting is exactly as it sounds: You’re writing the words that […]
One of my specialties is coming up with ideas. I’m never at a loss, whether in my copywriting life or fiction-writing life. The problem is never a lack of ideas. It’s a lack of time to do something with all the ideas. (And, of course, not all ideas are good ideas. But that’s a subject […]
A company’s “contact us” page should never be an afterthought or a place to simply dump phone numbers and a snail mail address. In this blog post, I’m going to discuss how to write a contact us page for your clients that will wow them—and actually work. And by “work,” I mean the page copy […]