I once saw an interesting banner hanging over a heavily trafficked street with an example of a good headline: MAKE YOUR MOLE FAMOUS. It certainly got my attention. (The first thing that flashed through my mind was Cindy Crawford’s mole, followed by the actual animal.) The sub-headline indicated it was for some sort of research […]
Have you been asking the question, “Is copywriting for me?” Cue “I Saw the Sign” by Ace of Base and see how many signs below resonate with you! 1. You love to write. You were that kid in high school and college who loved getting assigned research papers instead of exams. You love writing emails—and […]
Have you ever been on a company’s social media platforms—maybe Facebook, Instagram, X, whatever—and you clicked over to its website and then questioned if you were in the right place because it sounded off? The problem was probably related to the brand voice, tone, or both. What the heck do I mean by brand voice […]
Today, businesses use digital marketing to promote their services and products. But what exactly is digital marketing? Simply put, digital marketing is the online promotion of products or services. Boom! Yes, that’s a super simple definition. But why complicate things, right? Forty years ago, businesses marketed themselves through what we now refer to as “traditional” […]
Here’s today’s question for the copy bitch: What is email segmentation? Ready for the big reveal? Let’s get to it! Or, if you’d rather watch a video, here’s the one I did on this topic. Otherwise, scroll past and keep reading. The Power of Email Segmentation OK, so what is email segmentation, and why does […]
There’s no shortage of videos and blog posts talking about content writing vs copywriting. And most will tell you the two are different. In fact, I’ve seen 2000-word blog posts diving deep into all the (so-called) differences. But here’s the reality: You can absolutely use the words content writing and copywriting interchangeably. And I will […]
Whether you’re holiday shopping or celebrating another occasion, you likely landed here because you’re searching for the best gifts for writers. Hi! I’m Robyn, aka the Copy Bitch. I‘ve been a freelance copywriter since 2002, and I moonlight as a fiction writer. Below, I’m sharing some of the best gifts for writers based on real […]
Let’s talk about welcome email series. I love writing welcome emails. They’re fun, warm, and—as the name suggests—welcoming. You’re essentially telling a person, “YAY! Thanks for signing up. We’re so glad you’re part of our community. Here’s a cookie!” Now you might be thinking, WAIT. NO ONE SAID ANYTHING ABOUT COOKIES. Maybe I should back […]
Today’s topic is a fun one: digital content development. Below, I’ll discuss the following: What is content? What is digital content? What are examples of digital content? When did things shift to this digital marketing mindset? Why is it essential for businesses to produce quality digital content? Why do you need a digital content STRATEGY […]
So, is email marketing the same as email copywriting? The short answer is no. Email marketing and email copywriting are not the same thing. People sometimes use these phrases interchangeably. (Heck, I’ve likely been guilty of this myself.) But they’re not the same thing. Here’s a quick video on the subject. Or jump past it […]