Product descriptions absolutely should tell prospective customers the info they need to know. Things like material, quality, size, etc. All those features that will influence a person’s buying decision. But consider all the product descriptions we encounter when we’re shopping for something. What will make yours stand out compared to all the rest? Personality. Creativity. […]
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Entries by Robyn Bradley
A fellow copywriter messaged me the other day. He said, “Good morning. I need another less cliched word for ‘industry-leading.’ Whatcha got? Now, you might wonder what the problem is with “industry-leading.” After all, if your company is the leader in its industry, why not say it? Well, let’s break that down. Why should industry-leading […]
Back in 2010 or so, I offered this service called “Rent My Noggin.” It’s exactly as it sounds: people could rent my noggin for a brain-picking hour or two on anything related to writing, marketing, business strategy. I got some rentals, too. And I had a lot of fun doing it, and my noggin clients […]
This was tucked in my door the other day. How many mistakes can you spot? Listen, I can appreciate that English is a hard language (it’s challenging for me at times!), but that’s even more reason to invest in a proofreader, especially for print materials. One “typo”? Meh — I might be willing to overlook […]
Seth Godin brought up this thought-provoking question in a blog post. My answer? Yes, I treat different customers differently. I treat all customers with respect and in a professional manner. But the customers who take responsibility for their marketing and who are willing to be a partner with me in the process — those are […]
OK, Copy Bitch, I’ve got one for you: Is it proper to use “a” or “an” before the acronym LGBTQ? I am a firm believer that “an” should only be used before vowels, so “a” should be used prior to LGBTQ. But everywhere I look, people are writing “an LGBTQ.” What say you? –Rob F, […]
I got an interesting note from a client the other day: I just got an email from Awesome Propsect that they went with another vendor. I’ve asked for feedback but suspect I won’t get much but if I do I’ll send to you. I do know that the other two vendors I had never heard […]
I’ve been writing email newsletters since I’ve been in business. But for some reason, I’ve overlooked this obvious and easy email marketing tip. So I thought I’d share. Send your email newsletter TWICE in one month. The first time should be to your regular list during your regular ship date. But then schedule it to […]
Wondering how to use customer testimonials? Here are 13 ideas. 1. On your website. Here are some ideas: Home page As scrolling text (scrolling testimonials) on the header graphic of your website On specific service or industry pages In a “Testimonials” or “Happy Customers” section 2. On the back of your business card. Don’t waste […]
It always amazes me when companies overlook the simple things, like their own birthdays. Marking major milestones, like 10 years in business, is a great way to engage customers, reinforce credibility, and garner press. Here are five business anniversary ideas to weave into your marketing plan. 1. Note it on your website. I’m not talking […]