For the last few weeks, I’ve been corralling all the Mother’s Day email subject lines that have entered my inbox. Even though the holiday is over as I write this blog post in late May 2023, I’m publishing this blog for two reasons. First, you can apply the tips to other holiday-related email campaigns. Second, […]
If you’re new to Copywriting Land, you might be wondering what the difference is between a copywriter vs copy editor. I got you! But first, a disclaimer. For this post, I’m talking about copy editors who work for brands/companies rather than publishing houses or the media. While there’s overlap, a copy editor working for a […]
We can’t discuss email marketing without discussing email subject lines. They are a critical component of a campaign’s success or failure. (And some would argue they’re the most critical component.) Below, I’ll be getting into examples of time-sensitive email subject lines. But first, here’s some helpful info: One of the best people you can follow […]
One of my favorite types of writing is “about” page copywriting. You’ve likely come across this on a brand’s website or a person’s website. Other words and phrases to describe this page include: Our Story Company Story About Me My Story You get the idea. The reason I love it so much? Because of the […]
Giving your freelance copywriter a copywriting “brief” is an excellent way to make sure your project goes smoothly from the get-go. But what is a copywriting brief anyway? Who develops the copywriting brief? Why is a creative brief necessary? How to write a creative brief? Where can you find a good copywriting brief template? I’ll […]
Hopefully, you had a chance to read my article on blog best practices. (If not, I’ll wait. :)) Today, we’re going to discuss how to structure a blog post for SEO (search engine optimization). I recommend watching the video I recorded (embedded at the end) because I share my screen and walk you through one […]
Hello, writers! If you’ve landed here, you’re likely thinking about getting into copywriting or you’ve heard about this copywriting “thing.” And you’re probably like, What is copywriting? Why is copywriting important? So let’s discuss! (If you prefer watching/listening, check out my video at the end.) What is copywriting? I’m all about keeping things simple. At […]
Figuring out what to charge for copywriting can be one of the most confounding things for new copywriters and veterans alike. You want to get paid well. You want to be fair to the client. Or at least, I’m assuming you want both of those things. 🙂 I have another blog post (video included) on […]
Whew! Before I get to today’s topic about blog editorial calendar templates, let’s recap the blogging topics for new copywriters that I’ve recently covered: Blogging Best Practices How to Structure a Blog Post for SEO How to Write a Compelling Blog Post How to Write a Blog Post Fast How to Conclude a Blog Post […]
You’ve structured your client’s blog post for SEO and written a compelling article that follows blogging best practices. You’ve reached the end of your draft, wondering, NOW WHAT? It’s a good question. Because HOW to conclude a blog post is a skill, just like writing an engaging intro is. And that’s what we’re going to […]