Entries by Robyn Bradley

Yes, it’s FREE! Well, wait…

I just signed up for a free magazine subscription. Actually, the magazine comes out monthly, and you can buy the full 12-month subscription OR you can choose the “standard-level subscription,” which gives you four issues for FREE (if you qualify), one each quarter.  I’m signing up for this magazine because a client mentioned she thinks […]

Creative Writing – Books on Craft

Hi, Copy Bitch! I stumbled on your blog and noticed that you’re a creative writer in addition to being a copywriter. Cool! I love writing, and I’ve been thinking about going back to school for it. In the meantime, I’m asking the writers I know about the books they like to read (books on writing […]

A Business Lesson from “Lost”

It’s the morning after the series finale of Lost, and many people are moaning and groaning about the ending. However, just as many are claiming satisfaction with it. (I recall a similar thing happening with the series finale of The Sopranos.) So what’s the business take away here? Simple: there will always be people who […]

Outbound Marketing Fail: A Real Life Story

I’m a huge advocate of a marketing philosophy called “inbound marketing.” This term was coined by a company in Cambridge, Mass., called HubSpot. Basically, the idea is to focus on getting your company found by people who are already interested in what you’re offering. In other words, it’s much easier to sell a rhinoplasty, for […]