Entries by Robyn Bradley

8 Company Newsletter Ideas to Try Out

Need some company newsletter ideas? Here are eight to consider. 1. Private Sale/Private Offering. Construct a newsletter around a special sale or offering that will be available to subscribers only. Promote this fact on Twitter and Facebook and grow your list while you’re at it. I recently worked on this concept for one of my […]

Messaging Strategies: Two Approaches

I recently worked on a messaging project for a client who’s in an industry where everyone says the same thing. Part of the reason for the message’s “sameness” is due to legal and compliancy issues. But the other reason has to do with fear. When I thought about it, I realized this situation is no […]

When to Review Your Marketing Plan

Your marketing plan is just that: a plan. It’s fluid. It’s flexible. It’s a living and breathing document. At least, it should be. So how often should you review it? Ideally, every month. But I’m a realist and know many business owners can’t make that commitment. So aim for every quarter. 1. Review all activities […]

If You Went Away for a Month, Would Your Customers Come Back?

It’s a provocative question, isn’t it? If you paused your business for a whole month, would your customers find somewhere else to go or would they hold out and wait for you? Does it depend on what you’re selling? For example, if you’re an accountant, would your clients wait out those 30 days or would […]

Rules Change. If You’re Not Sure, Just Ask Your Customers.

It’s almost Labor Day here in the U.S. I remember being raised with the rule that you never wore white (mostly applied to shoes, from my recollection) after Labor Day. What do you think? Is the “rule” outdated? Last week, JC Penney conducted a smart customer survey on its Facebook company page regarding this very […]

Blogging – A Reality Check

If you own a business, you’ve probably heard that a blog is a great way to add regular content to your site and that it will help get you found by potential customers who want whatever it is you’re selling. Both points are true. But you want to know what else is true? Your blog […]

15 Facebook Post Ideas for Businesses

Dear Copy Bitch: You had a recent newsletter about status update ideas for company pages on Facebook. I thought it was a helpful article — is a digital version available so I can share it with friends and colleagues? Thanks! —Susan W., Boston Answer: Ah, yes. It’s summer. The web guy is busy drinking margaritas […]

Do You Mind Being Squeezed? Thoughts on Registration Forms

Dear Copy Bitch: I noticed on one of the client sites you list in your portfolio that you’re using a squeeze page for white paper downloads. There has been a lot of interesting blog chatter about content gates recently (my favorite from D. Meerman Scott). I’m curious — what do you think about it? I […]