I started my YouTube channel, Ask the Copy Bitch, in late 2021. I often get questions from new writers and have mentored some over the years. Why not turn everything into videos and go wider? For stretches, I’d get into it. But I also went long stretches ignoring it. That’s not a winning strategy. Fast […]
My copywriting business name is E.T. Robbins Productions LLC. Where the heck did that come from? Well, I’m about to tell you. Or if you prefer watching a video, here you go. It all began circa 1982. Yes, kids. We’re talking decades ago in simpler times before smartphones, social media, and streaming. I was a […]
I recently discussed what a copywriter does, but now let’s drill down into some categories: What does a website copywriter do? If you’d prefer watching a video, here you go. Otherwise, scroll past it for All. The. Words. First, what is website copywriting? Website copywriting is exactly as it sounds: You’re writing the words that […]
One of my specialties is coming up with ideas. I’m never at a loss, whether in my copywriting life or fiction-writing life. The problem is never a lack of ideas. It’s a lack of time to do something with all the ideas. (And, of course, not all ideas are good ideas. But that’s a subject […]
A company’s “contact us” page should never be an afterthought or a place to simply dump phone numbers and a snail mail address. In this blog post, I’m going to discuss how to write a contact us page for your clients that will wow them—and actually work. And by “work,” I mean the page copy […]
One of the most common questions new copywriters have is how to put together a website, including the all-important copywriting portfolio. My advice? Look at other copywriter websites for inspiration, which is exactly what we’re going to do in this blog post. Below, I’m including screenshots from five different copywriter websites. I’m not affiliated with […]
What does a copywriter do exactly? Step right up. Below is my “tell it to me like I’m ten” explanation. Or if you prefer a video, here you go. What does a copywriter do exactly? Simply put, we provide the words that sell a product, a service, or a cause. Let’s illustrate this with an […]
I recently discussed “About” page copywriting. Website bios are a big part of robust About pages. Often, brands will include bios for key people on the management team, and someone needs to pen those narratives, right? That brings us to the subject of this blog post: How to write a great bio for a website. […]
For the last few weeks, I’ve been corralling all the Mother’s Day email subject lines that have entered my inbox. Even though the holiday is over as I write this blog post in late May 2023, I’m publishing this blog for two reasons. First, you can apply the tips to other holiday-related email campaigns. Second, […]
If you’re new to Copywriting Land, you might be wondering what the difference is between a copywriter vs copy editor. I got you! But first, a disclaimer. For this post, I’m talking about copy editors who work for brands/companies rather than publishing houses or the media. While there’s overlap, a copy editor working for a […]