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79 search results for: what is copywriting

74

A vs. An Before an Acronym: Should It Be a LGBTQ or an LGBTQ?

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I received a question several years ago about using “a” vs “an” before an acronym. Most native English speakers understand the “a” vs. “an” difference when the “a” or the “an” comes before a full word. However, it can be fuzzy when the “a” or “an” comes before an acronym. Here’s a good example to […]

75

Honest Marketing Copy: Ready for “Risky” Conversations?

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Note from The Copy Bitch: I wrote this post in 2010, meaning SEVEN years ago (as I sit here reviewing it on 7/9/17). I was talking about “authentic copy” and “honest marketing copy” seven years ago, and now I’m screaming it at the top of my lungs. Be real, people. The other day, I had […]

76

How to Use a Semicolon Correctly

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Are you wondering how to use a semicolon correctly? I usually tell people to avoid using them, mainly because most folks don’t know how to use them correctly. And when it comes to copywriting, semicolons aren’t necessary or useful 99.9999% of the time. But I’m also a big believer in “knowing the rules.” (Knowing the […]

78

Peak vs Peek vs Pique: Easy Tips for Keeping Them Straight

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Peak vs peek vs pique. Oh, my! How the heck can you keep these pesky homophones straight? Luckily, I have an easy way to remember. Let’s dive in. When to use peak vs peek vs pique: use this trick PEEK: You need your eyes to look quickly—or “peek”—at something. There are two e’s in eyes. […]

79

Example of a Good Headline, But Failed Execution

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I once saw an interesting banner hanging over a heavily trafficked street with an example of a good headline: MAKE YOUR MOLE FAMOUS. It certainly got my attention. (The first thing that flashed through my mind was Cindy Crawford’s mole, followed by the actual animal.) The sub-headline indicated it was for some sort of research […]