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OK, it’s time for my straightforward explanation of copywriting based on my 22 years working as a freelance copywriter. Don’t worry, Almighty Google: I will answer the burning question, “What is copywriting?” But I’m also going to answer related questions. What follows is my own unvarnished truth. Do I know everything there is to know […]
Have you been asking the question, “Is copywriting for me?” Cue “I Saw the Sign” by Ace of Base and see how many signs below resonate with you! 1. You love to write. You were that kid in high school and college who loved getting assigned research papers instead of exams. You love writing emails—and […]
There’s no shortage of videos and blog posts talking about content writing vs copywriting. And most will tell you the two are different. In fact, I’ve seen 2000-word blog posts diving deep into all the (so-called) differences. But here’s the reality: You can absolutely use the words content writing and copywriting interchangeably. And I will […]
So, is email marketing the same as email copywriting? The short answer is no. Email marketing and email copywriting are not the same thing. People sometimes use these phrases interchangeably. (Heck, I’ve likely been guilty of this myself.) But they’re not the same thing. Here’s a quick video on the subject. Or jump past it […]
How to start copywriting is one of the most common questions I get as The Copy Bitch. Watch my video on this topic. Or scroll past it for my written take. How to start copywriting: What beginners should do Before you start copywriting, make sure you have solid writing “chops,” as I like to say. […]
You’ve been learning the ins and outs of copywriting, including what it takes to run a small freelance copywriting business. All of your hard work is (finally) paying off. You’re about to sign your first copywriting client. OK. So, now what? I received an email from a new copywriter in this exact position. The person […]
My copywriting business name is E.T. Robbins Productions LLC. Where the heck did that come from? Well, I’m about to tell you. Or if you prefer watching a video, here you go. It all began circa 1982. Yes, kids. We’re talking decades ago in simpler times before smartphones, social media, and streaming. I was a […]
One of my favorite types of writing is “about” page copywriting. You’ve likely come across this on a brand’s website or a person’s website. Other words and phrases to describe this page include: Our Story Company Story About Me My Story You get the idea. The reason I love it so much? Because of the […]
Giving your freelance copywriter a copywriting “brief” is an excellent way to make sure your project goes smoothly from the get-go. But what is a copywriting brief anyway? Who develops the copywriting brief? Why is a creative brief necessary? How to write a creative brief? Where can you find a good copywriting brief template? I’ll […]
Hello, writers! If you’ve landed here, you’re likely thinking about getting into copywriting or you’ve heard about this copywriting “thing.” And you’re probably like, What is copywriting? Why is copywriting important? So let’s discuss! (If you prefer watching/listening, check out my video at the end.) What is copywriting? I’m all about keeping things simple. At […]