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I started my freelance copywriting business in August 2002, which means I’ve officially entered my 22nd year. How the heck did that happen? At the time I embarked on this journey, I was approaching 30—and “pivoting” before “pivoting” was such a common thing. I’d been working in Radio Land since 1994. And even though it […]
OK, time to get vulnerable. I recorded the video (below) a couple of weeks ago about how much do freelance copywriters make, but I decided to sleep on it. For two weeks. Is it “safe” to publish money numbers? Will it come across as boastful? Or the opposite—unimpressive—given I’ve been doing this since 2002? Watch […]
Not every client relationship is all rainbows and puppy dogs. I wish they were. For your sake. For mine. For the poor rainbows and puppy dogs. But alas. Sometimes you need to break up with a client. It happens. I’ve been a freelance copywriter since 2002. Over twenty+ years, I can count on one hand […]
I started my YouTube channel, Ask the Copy Bitch, in late 2021. I often get questions from new writers and have mentored some over the years. Why not turn everything into videos and go wider? For stretches, I’d get into it. But I also went long stretches ignoring it. That’s not a winning strategy. Fast […]
I recently discussed what a copywriter does, but now let’s drill down into some categories: What does a website copywriter do? If you’d prefer watching a video, here you go. Otherwise, scroll past it for All. The. Words. First, what is website copywriting? Website copywriting is exactly as it sounds: You’re writing the words that […]
One of my specialties is coming up with ideas. I’m never at a loss, whether in my copywriting life or fiction-writing life. The problem is never a lack of ideas. It’s a lack of time to do something with all the ideas. (And, of course, not all ideas are good ideas. But that’s a subject […]
One of the most common questions new copywriters have is how to put together a website, including the all-important copywriting portfolio. My advice? Look at other copywriter websites for inspiration, which is exactly what we’re going to do in this blog post. Below, I’m including screenshots from five different copywriter websites. I’m not affiliated with […]
What does a copywriter do exactly? Step right up. Below is my “tell it to me like I’m ten” explanation. Or if you prefer a video, here you go. What does a copywriter do exactly? Simply put, we provide the words that sell a product, a service, or a cause. Let’s illustrate this with an […]
I recently discussed “About” page copywriting. Website bios are a big part of robust About pages. Often, brands will include bios for key people on the management team, and someone needs to pen those narratives, right? That brings us to the subject of this blog post: How to write a great bio for a website. […]
If you’re new to Copywriting Land, you might be wondering what the difference is between a copywriter vs copy editor. I got you! But first, a disclaimer. For this post, I’m talking about copy editors who work for brands/companies rather than publishing houses or the media. While there’s overlap, a copy editor working for a […]