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79 search results for: what is copywriting

32

Conversational Copywriting: Don’t underestimate “chatty” writing

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Dear Copy Bitch: I’m banging my head over here because, once again, I’ve encountered a client who thinks writing web copy and feature articles in third person is “right” and that “conversational” is unprofessional. I know you advocate conversational copy, so how do you handle this with clients? —Frustrated Copywriter in Boston Answer: I feel […]

33

Advertising Copywriting 101: Know Your Audience

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I’ve been doing advertising copywriting for over 20 years. And even though I shouldn’t be shocked when someone overlooks something so basic as “understand your audience before you write,” I still am. Here’s a story I recently pulled out of the archives because it is still relevant today. Too many advertising copywriters and marketers still […]

34

Brand Voice vs Tone: What’s the Difference?

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Have you ever been on a company’s social media platforms—maybe Facebook, Instagram, X, whatever—and you clicked over to its website and then questioned if you were in the right place because it sounded off? The problem was probably related to the brand voice, tone, or both. What the heck do I mean by brand voice […]

35

What Is Digital Marketing?

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Today, businesses use digital marketing to promote their services and products. But what exactly is digital marketing? Simply put, digital marketing is the online promotion of products or services. Boom! Yes, that’s a super simple definition. But why complicate things, right? Forty years ago, businesses marketed themselves through what we now refer to as “traditional” […]

36

What Is Email Segmentation? The Secret to Successful Email Marketing

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Here’s today’s question for the copy bitch: What is email segmentation? Ready for the big reveal? Let’s get to it! Or, if you’d rather watch a video, here’s the one I did on this topic. Otherwise, scroll past and keep reading. The Power of Email Segmentation OK, so what is email segmentation, and why does […]

37

Best Gifts for Writers: The 2023 Holiday Edition

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Whether you’re holiday shopping or celebrating another occasion, you likely landed here because you’re searching for the best gifts for writers. Hi! I’m Robyn, aka the Copy Bitch. I‘ve been a freelance copywriter since 2002, and I moonlight as a fiction writer. Below, I’m sharing some of the best gifts for writers based on real […]

38

What’s a Welcome Email Series? [Includes Welcome Email Examples]

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Let’s talk about welcome email series. I love writing welcome emails. They’re fun, warm, and—as the name suggests—welcoming. You’re essentially telling a person, “YAY! Thanks for signing up. We’re so glad you’re part of our community. Here’s a cookie!” Now you might be thinking, WAIT. NO ONE SAID ANYTHING ABOUT COOKIES. Maybe I should back […]

39

Digital Content Development: What It Is, Why It Matters & How to Do It Right

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Today’s topic is a fun one: digital content development. Below, I’ll discuss the following: What is content? What is digital content? What are examples of digital content? When did things shift to this digital marketing mindset? Why is it essential for businesses to produce quality digital content? Why do you need a digital content STRATEGY […]