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Dear Copy Bitch: I’m banging my head over here because, once again, I’ve encountered a client who thinks writing web copy and feature articles in third person is “right” and that “conversational” is unprofessional. I know you advocate conversational copy, so how do you handle this with clients? —Frustrated Copywriter in Boston Answer: I feel […]
I’ve been doing advertising copywriting for over 20 years. And even though I shouldn’t be shocked when someone overlooks something so basic as “understand your audience before you write,” I still am. Here’s a story I recently pulled out of the archives because it is still relevant today. Too many advertising copywriters and marketers still […]
I’ve been working as a freelance copywriter and content writer for over twenty years, and much of the work I do is for digital marketing agencies. So, to quickly answer the question, “Do digital marketing agencies create content,” the answer is YES. But to understand what sort of content digital marketing agencies create, let’s first […]
If you’re new to freelance copywriting, you’re likely on the hunt for tools and apps that will make your prose shine and your job easy. Step right up! I’ve been working as a freelance copywriter for over 20 years. Below, I share the best tools for copywriters. Here’s what might surprise you about my list: […]
I once saw an interesting banner hanging over a heavily trafficked street with an example of a good headline: MAKE YOUR MOLE FAMOUS. It certainly got my attention. (The first thing that flashed through my mind was Cindy Crawford’s mole, followed by the actual animal.) The sub-headline indicated it was for some sort of research […]
Have you ever been on a company’s social media platforms—maybe Facebook, Instagram, X, whatever—and you clicked over to its website and then questioned if you were in the right place because it sounded off? The problem was probably related to the brand voice, tone, or both. What the heck do I mean by brand voice […]
Here’s today’s question for the copy bitch: What is email segmentation? Ready for the big reveal? Let’s get to it! Or, if you’d rather watch a video, here’s the one I did on this topic. Otherwise, scroll past and keep reading. The Power of Email Segmentation OK, so what is email segmentation, and why does […]
Whether you’re holiday shopping or celebrating another occasion, you likely landed here because you’re searching for the best gifts for writers. Hi! I’m Robyn, aka the Copy Bitch. I‘ve been a freelance copywriter since 2002, and I moonlight as a fiction writer. Below, I’m sharing some of the best gifts for writers based on real […]
Let’s talk about welcome email series. I love writing welcome emails. They’re fun, warm, and—as the name suggests—welcoming. You’re essentially telling a person, “YAY! Thanks for signing up. We’re so glad you’re part of our community. Here’s a cookie!” Now you might be thinking, WAIT. NO ONE SAID ANYTHING ABOUT COOKIES. Maybe I should back […]
Today’s topic is a fun one: digital content development. Below, I’ll discuss the following: What is content? What is digital content? What are examples of digital content? When did things shift to this digital marketing mindset? Why is it essential for businesses to produce quality digital content? Why do you need a digital content STRATEGY […]