Want to be a kickass copywriter? Silly question. Of course, you do. Well, if that’s the case, make sure you embrace these 20 essential copywriting skills. I base these skills on my 20+ years as a successful freelance copywriter. Do you learn better by watching a video? I got you. Scroll to the end of […]
If you do a lot of email marketing for clients, one type of email that you’ll want to occasionally send is the “We miss you” email. Below, I discuss . . . Why do you need to send “we miss you” emails? What is graymail? How often should you send “we miss you emails”? What […]
One of the most common questions I get from new copywriters is this: How do I get copywriting samples if I don’t have any clients yet? And that question is followed quickly by this: How should I present my samples on my website? I answered the first question in this video, which I’ll embed at […]
You’ve hung out your virtual shingle for your copywriting business. Now what? Where are the clients? How can you help them find you? Step up, friends. Because that’s what I discuss in this post on how to market your copywriting business online. Below, I’m going to talk about one specific way: optimizing your website for […]
You probably landed here because you’ve decided to become a copywriter. The only problem is you don’t have any copywriting experience. It’s a chicken and egg conundrum, isn’t it? But don’t worry. I’ve got your back. Below, I’ll discuss how to get into copywriting with no experience. I’m living proof that it is possible. I’ve […]
Asking great questions is the difference between a good copywriter and a great copywriter. Don’t worry: This is a learnable skill. To get started, check out my 10 copywriting questions to ask clients. This works for prospects. And with some customization, this will work with existing clients when they have a new project. Now, I […]
Whether you’re just starting out or you’ve been at this copywriting thing for a while, you may be wondering how to be a good copywriter. And by “good,” you might mean “great.” Or, as we say in Boston, “wicked pissah.” Since “how to be a wicked pissah copywriter” doesn’t get many searches, I will stick […]
If you’re new to Copywriting Land, you might have encountered terms like “b2b copywriting” and “b2c copywriting.” So, what is b2b copywriting, and do you need to worry about it? Never fear, kids. The Copy Bitch is here with a simple explanation. Let’s get to it. (If you learn better by watching a video, scroll […]
The most common question new copywriters ask me is how to get copywriting clients. This question is usually followed by whether they should consider focusing on copywriting niches. I’ve always been wishy-washy about copywriting niches, and here’s why. I’ve been working successfully as a generalist since 2002. I consider myself a b2b and b2c copywriter […]
Good primary and secondary sources can enrich your content marketing and transform an otherwise mediocre article or blog post into something that’s worth reading. But what are primary and secondary sources? Is one better than the other? Below, I answer those questions and more: Why do you need primary and secondary sources in content marketing? […]