I’ll likely make this a recurring series, but to start, here are five favorite copywriting tools to add to your content marketing toolbox. Note: If you’d prefer watching a video about this topic, I’m embedding one below from my Ask the Copy Bitch YouTube channel. 1. Zoom I was using Zoom pre-pandemic, and I’ve loved it […]
Listen, I get it. We want things to be clear. And simple. And well-defined. But in the loosey-goosey world of writing, some things overlap. Take blogging and copywriting. What’s the difference? Are they different? Note: If you’d prefer watching a video about this topic, I’m embedding one below from my Ask the Copy Bitch YouTube channel. […]
Thinking of becoming a copywriter? Let’s back up a sec and discuss what is copywriting anyway? Note: If you’d prefer watching a video about this topic, I’m embedding one below from my Ask the Copy Bitch YouTube channel. At its simplest, copywriting is any writing that helps promote a product, service, or cause. THAT’S A BASIC […]
Yay, you’ve done it! You’ve hung out your virtual shingle and started your own copywriting business. NOW WHAT? You need business. Here’s how to get clients as a freelance copywriter . . . If you’d prefer watching a video about this topic, I’m embedding one below from my Ask the Copy Bitch YouTube channel. 1. […]
OK, so you’ve figured out that copywriting is for you—and that you have the necessary skills to write effective marketing copy. Now, you’re wondering about the next step: how to start a copywriting business. Below is my deep dive blog post, which provides simple steps for getting started. This is part of a longer series […]
Have you been asking the question, “Is copywriting for me?” Cue “I Saw the Sign” by Ace of Base and see how many signs below resonate with you! Prefer watching to reading? No prob. Here’s the video version of this post from my Ask The Copy Bitch YouTube channel. 1. You love to write. You […]
Product descriptions absolutely should tell prospective customers the info they need to know. Things like material, quality, size, etc. All those features that will influence a person’s buying decision. But consider all the product descriptions we encounter when we’re shopping for something. What will make yours stand out compared to all the rest? Personality. Creativity. […]
A fellow copywriter messaged me the other day. He said, “Good morning. I need another less cliched word for ‘industry-leading.’ Whatcha got? Now, you might wonder what the problem is with “industry-leading.” After all, if your company is the leader in its industry, why not say it? Well, let’s break that down. Why should industry-leading […]
Back in 2010 or so, I offered this service called “Rent My Noggin.” It’s exactly as it sounds: people could rent my noggin for a brain-picking hour or two on anything related to writing, marketing, business strategy. I got some rentals, too. And I had a lot of fun doing it, and my noggin clients […]
This was tucked in my door the other day. How many mistakes can you spot? Listen, I can appreciate that English is a hard language (it’s challenging for me at times!), but that’s even more reason to invest in a proofreader, especially for print materials. One “typo”? Meh — I might be willing to overlook […]