A question folks ask me: Is copywriting hard to do or hard to learn? Well, if you hate writing, then copywriting will likely be hard to learn and to do. It will probably be painful as well. I often tell folks that working as a copywriter means always having another term paper due. That’s what […]
A bunch of years ago, a good friend of mine was thinking of making the leap into Copywriting Land. He’d been a journalism major in college, and he loved to write. (He was, and still is, an excellent writer.). After college, he detoured and worked for various small businesses in the retail and printing industries. […]
Maybe you’re thinking of becoming a freelance copywriter and wondering what sort of work you’ll be doing. In your research, you might have come across terms like SEO, which has left you wondering, What is SEO copywriting? This brings me to my (hopefully helpful) article. Below, I discuss What is copywriting? What is SEO? What […]
Maybe you’ve been thinking about a career in copywriting. But given ChatGPT is taking the world by storm, maybe you’ve been asking yourself, Is copywriting still in demand? Is it a smart field to enter? What if the robots come for my job?!? Here’s the thing: As I update this post in August 2024, I can […]
If you’re new to freelance copywriting, you’re likely on the hunt for the best copywriting tools that will make your prose shine and your job easy. Step right up! I’ve been working as a freelance copywriter for over 20 years. Below, I share the best tools for copywriters. Here’s what might surprise you about my […]
Listen, I get it. We want things to be clear. And simple. And well-defined. But in the loosey-goosey world of writing, some things overlap. Take blogging and copywriting. What’s the difference? Are they different? Let’s discuss. Blogging and Copywriting: What’s the difference? It all comes down to purpose. Consider the person who starts a blog […]
OK, it’s time for my straightforward explanation of copywriting based on my 22 years working as a freelance copywriter. Don’t worry, Almighty Google: I will answer the burning question, “What is copywriting?” But I’m also going to answer related questions. What follows is my own unvarnished truth. Do I know everything there is to know […]
You’ve done it. You’ve taken the time to learn what copywriting is, and you’ve set realistic expectations about earning potential, especially in the beginning. You’ve hung out your virtual shingle, but now you’re wondering how to get copywriting clients. I remember those fraught early days (ahem, I mean years) when I was trying to figure […]
So, you’re wondering how to start a copywriting business. Groovy! Step right in, and I’ll share what I know based on my 20+ years working as a freelance copywriter. Here’s what I’ll be covering. Feel free to click on the links and jump around. WAIT! Are you sure you want to be a freelance copywriter? […]
Product description copywriting should absolutely tell prospective customers the info they need to know. Things like material, quality, size, etc. All those features that will influence a person’s buying decision. But consider all the product descriptions we encounter when we’re shopping for something. What will make yours stand out compared to all the rest? Personality. […]