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Email Marketing Tip Quickie

I've been writing email newsletters since I've been in business.…

How to Use Customer Testimonials: 13 Ideas

Wondering how to use customer testimonials? Here are 13 ideas. 1.…

Business Anniversary Ideas: Mark Those Milestones

It always amazes me when companies overlook the simple things,…

8 Company Newsletter Ideas to Try Out

Need some company newsletter ideas? Here are eight to consider. 1.…

Messaging Strategies: Two Approaches

I recently worked on a messaging project for a client who’s…

Buyer Personas Help You Evaluate Customer Perceptions (and Your Own)

Had an interesting conversation with the owner of a PR firm the…

When to Review Your Marketing Plan

Your marketing plan is just that: a plan. It's fluid. It's flexible.…

If You Went Away for a Month, Would Your Customers Come Back?

It's a provocative question, isn't it? If you paused your business…

Rules Change. If You’re Not Sure, Just Ask Your Customers.

It's almost Labor Day here in the U.S. I remember being raised…

Company Tagline Construction: What to Keep in Mind

I've been working with many clients lately who are rethinking…

Blogging – A Reality Check

If you own a business, you've probably heard that a blog is a…

15 Facebook Post Ideas for Businesses

Dear Copy Bitch: You had a recent newsletter about status update…

Do You Mind Being Squeezed? Thoughts on Registration Forms

Dear Copy Bitch: I noticed on one of the client sites you list…

Yes, it’s FREE! Well, wait…

I just signed up for a free magazine subscription. Actually,…

Does Direct Mail Still Work? (Short Answer: Yes)

Dear Copy Bitch: We're an HVAC company, and we keep encountering…