I’m a Copy Bitch by day and Novelist Ninja by night. I’m here to answer your questions regarding copywriting, marketing, freelance writing, creative writing, etc.
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Rules Change. If You’re Not Sure, Just Ask Your Customers.
It's almost Labor Day here in the U.S. I remember being raised…
Company Tagline Construction: What to Keep in Mind
I've been working with many clients lately who are rethinking…
Blogging – A Reality Check
If you own a business, you've probably heard that a blog is a…
15 Facebook Post Ideas for Businesses
Dear Copy Bitch: You had a recent newsletter about status update…
Do You Mind Being Squeezed? Thoughts on Registration Forms
Dear Copy Bitch: I noticed on one of the client sites you list…
Yes, it’s FREE! Well, wait…
I just signed up for a free magazine subscription. Actually,…
Does Direct Mail Still Work? (Short Answer: Yes)
Dear Copy Bitch: We're an HVAC company, and we keep encountering…
Creative Writing – Books on Craft
Hi, Copy Bitch! I stumbled on your blog and noticed that you're…
Customer Retention Strategies: Make it Easy to Cancel Memberships
So here's the story. There will be a quiz at the end.
Once…
The Anatomy of a Great Offer
Dear Copy Bitch: I’m launching a new website (I’m a fellow…
Customer Retention Strategies: Are You Welcoming Customers or Scaring Them Away?
Yesterday, I went to my "remote" office, a local coffee shop…
A Business Lesson from “Lost”
It's the morning after the series finale of Lost, and many people…
In Social Media, Do One Thing Well
When it comes to social media, the biggest mistake I see business…
Outbound Marketing Fail: A Real Life Story
I’m a huge advocate of a marketing philosophy called “inbound…
What I Learned about Writing & Revision from David Sedaris
I saw David Sedaris last night at Symphony Hall in Boston. (If…