It always amazes me when companies overlook the simple things, like their own birthdays. Marking major milestones, like 10 years in business, is a great way to engage customers, reinforce credibility, and garner press. Here are five business anniversary marketing ideas to weave into your marketing plan.
1. Business anniversary marketing ideas: Note it on your website. I’m not talking words, but rather some sort of a visual that appears on every page. (Yes, you’ll want to note it in words as well.) Adding a banner graphic that notes the anniversary and having it link to a retrospective blog post is a good strategy. (Bonus: add the banner to social sites, like FB, Twitter, and LinkedIn.)
2. Business anniversary marketing ideas: Create a promotion around the number. For example, if you’re celebrating 10 years in business and you’re an acupuncturist, have a contest where you’ll give one lucky winner 10 FREE treatments. You can get a lot of mileage out of a contest like this, since you can promote it through your website, newsletter, Facebook, Twitter, email signatures, etc. To enter, people can fill out a form and write a brief statement (250 words or less) as to why they should be the winner and what they’d use the treatments for.
3. Business anniversary marketing ideas: Expand your “About Us” section on your website. Add “Through the Years” or a “Time Line” (or both) on your site where you visually walk people through some of your major milestones.
4. Business anniversary marketing ideas: Throw a party. Seems obvious, right? Company anniversary celebration activities are a great way to let your business be REAL. Throwing a party mid-year (late June is a good time) is always a great way to thank people for their involvement in your success. I’m talking employees, customers, and vendors alike. Here in Massachusetts, a cool, fun place to hold a corporate event in Kimball Farm (great ice cream!) in Westford, Mass. Michael Katz of Blue Penguin has been holding anniversary events there for many years.
5. Business anniversary marketing ideas: Give gifts. Identify your top tier clients and send them a gift that signifies your business milestone. For example, if you’re celebrating 20 years in business, consider sending an arrangement of day lilies to your top clients with a heartfelt thank you note (the day lily is the flower associated with 20th anniversaries).
Have some other ideas? I’d love to hear them. Leave ’em in the comments.