Here’s a question for you, dear readers: would you talk to a 20-year-old male living in Los Angeles in a different manner than you’d talk to a 45-year-old woman living in a suburb of Boston? (This isn’t a trick question.) A: Yes, of course you would. So imagine my shock the other day when I […]
Dear Copy Bitch: How do you balance SEO needs with good writing? –Laura M., Rome A: The answer is going to seem overly simple, but here it is: write for humans first, search engines second. Honestly, the most important thing you can do for your website or blog is provide great content. Great content trumps […]
Q: Dear Copy Bitch: I always misuse “then” and “than.” Do you have any tips for using these correctly? A: I learned a great tip a couple of years ago from a writing magazine (I don’t remember which one, which is why I’m not naming names). Think of it like this: than has to do […]
So this surprised me: one of the “big players” in marketing and copywriting has a really cool, short newsletter that comes out on Wednesdays. It’s filled with info that I would gladly provide a link to on this here blog, because it’s info business owners can implement right away. Today’s newsletter was no exception, so […]
This might sound weird coming from a copywriter, especially since I have a whole page devoted to my website copywriting clients. Especially since I’m knowledgeable about SEO copywriting (not all copywriters are). Especially since website writing tends to bring in the big bucks. (Reminder: SEO = search engine optimization.) But when the web project isn’t […]
Question: I think you made a mistake in my copy because you used the word “home,” and I think it should be “hone”: She knew exactly what area of the artwork to home in on. Answer: The Copy Bitch is not above admitting to mistakes, but this isn’t one. The word hone is often misused […]
So I just saw an interesting banner hanging over a heavily-traversed street in town: MAKE YOUR MOLE FAMOUS. Certainly got my attention. The first thing that flashed through my mind was Cindy Crawford’s mole and then the actual animal, even though I soon realized I don’t really know what a mole looks like. Anyhow, the headline was […]