By now, you’re probably sensing that I’m not your typical marketing writer. I used to be. But that was long ago (2002) when I was a baby copywriter figuring things out.
Listen. The most effective writing takes risks. It’s honest. It digs deep. And I won’t lie: it’s an investment. But one worthy of your money and my time, provided that’s what you, your company, your product, or your service wants.