By now, you’re probably sensing that I’m not your typical marketing writer. I used to be. But that was long ago (2002) when I was a baby copywriter figuring things out.
Here’s what I’ve learned over the last 15 years: the most effective writing takes risks. It’s honest. It digs deep. And I won’t lie: it’s an investment (in both money and time). But an authentic message will help your business stand out (in a good way) while making you more money to boot.