My No Bullsh*t Approach to Content Marketing Services…
Below are just some of the copywriting services that I offer. Be sure to visit my portfolio for examples of my work.
If you need something that’s not on the list, just ask. As long as it’s fun and legal and involves words, I’ll probably be interested. I work with a wide variety of clients, big and small, b2c, b2b, VIP, MVP. (Aren’t acronyms annoying?)
As for my rates, I quote per project. This works best for everyone involved.
You’ll know where you stand.
I’ll know where I stand.
And we’ll just ignore that shady looking dude standing in the corner. (You can see him, right?)
So let’s talk copywriting services.
The biggie on my list is “content marketing,” a jargony term I typically try to avoid. Because what is content marketing anyway?
Well, content marketing covers many things: the words you use to communicate your message + the medium you use as a vehicle for your words + the strategy behind your message.
Let’s break it down. You need content to support your marketing efforts. I can write the content. I use a no-bullshit approach, meaning we’ll keep the message honest, straightforward, and authentic. Forget spin. Forget jargon. Forget trying to sell people. Instead, be real.
Not sure how to do that? No worries. That’s where I come in. I can help you and your business be real.
Check out the categories below for more details.
Fresh blog content is good for returning site visitors, search engines, the people who find you for the first time, and the environment. (OK, maybe I made that last one up. But the other three definitely apply.)
Here’s the thing. Effective blogging doesn’t just happen. And even the best-intentioned business folks can fall down on the job (you do have a business to run, after all). A good writer can help fill in the gaps by drafting posts, creating editorial calendars, and keeping you honest.
Customer Stories/Case Studies
You might hear the formal phrase “case study,” but what we copywriters really mean is “customer story.” See, good stories move people, and I don’t mean only from an emotional perspective. The best customer stories will compel people to buy from you, tell others about you, and become rabid fans of your brand.
But writing customer stories isn’t as easy as you might think. When crafting a customer story, a good copywriter will dig and dig until she finds the right hook, the right angle, that certain je ne sais quois. In other words, she’ll keep at it until she finds that special “something, something” that will transcend your case study from sterile report to memorable story.
Remember a decade ago when people were talking about the death of email? HA. Email is alive and well, thanks to mobile devices. In fact, more email is read on mobile devices than on desktops. (FYI, I’m available for trivia night at the local pub as well).
But here’s the thing: there’s a huge difference between email and GREAT email.
A talented writer will help make sure your emails—think newsletters, lead nurturing workflows, and auto responders—pop. Meaning people will click, read, and take action.
Marketing Strategy & Messaging
Here’s what makes me different from many other writers. I’m a strategist. I can hold the big-picture view even while I’m in the weeds working through the nitty gritty of choosing just the right word for your content. (I’m also a Pisces and a fan of long walks on the beach.)
I often guide clients on their brand’s message and their overall marketing strategy. Again, following my no-BS approach. (And, yep—I’m Inbound Marketing certified as well.)
Social Media Marketing
Twitter, Facebook, Instagram, Pinterest, Houzz—oh my! You need a plan. You need a feel. You need words that won’t bore readers to tears. You need a strategy that goes way beyond one specific post or tweet. You need a knowledgeable writer who can help. Hi. (That would be me.)
Websites, Websites, Websites
Am I saving the best for last? Well, yes. But it also worked out this way, thanks to that alphabetical thing. You already know that every business needs some sort of online presence. But developing the right presence? That’s the challenge. One I love. Especially if you’re someone who’s up for something a lot different from cookie-cutter websites with stereotypical jargon-laden copy. If you like my approach here on my site, then we might be a good fit. (And, yes—I know SEO.)
But Wait! There’s More…
OK, so all that stuff above? Those are the biggies in my day-to-day work life, but I also offer the following: