Web Marketing Strategy Done Right

Dear Copy Bitch: I really liked reading about your “Rent My Noggin” promotion. But your post on “Why I hate writing websites” really made me stop and reconsider my web strategy. My company has been in business for 15 years. We’ve finally decided to get a website. (Up until now, we’ve gotten business through word of mouth and referrals.) Can you point me to some sites, articles, etc. that will ensure we do this web development/strategizing thing just right?

—LB, Lexington, Mass.

Answer: It warms the Copy Bitch’s heart to hear you say you’re going to develop a strategy before developing a site. Smart, smart, SMART move. There’s one GREAT resource that I share with my clients and prospects. It’s Stoney deGuyter’s “The Best Damn Web Marketing Checklist, Period.” Download the PDF. Print it. Study it. Make it your web bible. (Stoney is an SEO god and writer for Search Engine Guide. He owns Pole Position Marketing.)

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