Got BNI?

Dear Copy Bitch: Happy New Year. I hope your business is going well. I saw “Rent My Noggin” on your website a few weeks back…hope it is generating lots of business.
While things picked up for me in December, business is slow right now and I am working on a networking plan. I remember when we spoke last summer that you belonged to a networking group that you highly recommended. I’m wondering if you could share information on the group you belong to, and if you could forward a link to the website? Any insight you have with regard to the benefits of joining would be appreciated.

—Liza, Cohasset, Mass.

Answer: Welcome to the ebbs and flows of full-time freelancing. The group is Business Networking International (BNI). It’s a referral group–when you join a chapter, the purpose is for chapter members to generate legit referrals for one another. The main benefit is that you would be the only copywriter in the group. I recommend finding a group that has a strong marketing sphere in it: a web person, a marketing person, a graphic design person, a printer, etc. Massachusetts has a ton of chapters, and you’re allowed to visit a group twice as a guest before you need to decide if you want to join. The meetings are weekly at 7:00 a.m. This really jumpstarted my business. Here’s the website for the Massachusetts branch of BNI: I recommend visiting a few chapters that are near you (that don’t have the copywriter “seat” filled) so that you get a feel for the group–every chapter is a little different. Let me know if you have any specific questions–always happy to help!

Add to FacebookAdd to DiggAdd to Del.icio.usAdd to StumbleuponAdd to RedditAdd to BlinklistAdd to TwitterAdd to TechnoratiAdd to Yahoo BuzzAdd to Newsvine

1 reply

Leave a Reply

Want to join the discussion?
Feel free to contribute!

Leave a Reply

Your email address will not be published. Required fields are marked *