Copy & Marketing Tips: 2 Tools You Can Use

Dear Copy Bitch: I really love all the tidbits of advice you’ve been giving on your blog. Here’s a “weird” question: name three “tools” you use in your business that the rest of us could use in ours.

–Sam, Framingham

Answer: Here are two tools I use a lot.

1. Color Cop: I learned about Color Cop from Constant Contact’s Zak Barron. I sometimes design newsletter templates for my email marketing clients, and this free, downloadable tool makes getting a color’s hex values (also known as RGB) an absolute breeze. (Updated in 2017: I still use Color Cop regularly!)

2. Visual Thesaurus: If you’re a visual person, then Visual Thesaurus is for you. What a great way to discover the perfect word for marketing copy, taglines, you name it.

What are some of your favorite finds? Leave your answers in the comments section.

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