It always amazes me when companies overlook the simple things, like their own birthdays. Marking major milestones, like 10 years in business, is a great way to engage customers, reinforce credibility, and garner press. Here are five business anniversary ideas to weave into your marketing plan.
1. Note it on your website. I’m not talking words, but rather some sort of a visual that appears on every page. (Yes, you’ll want to note it in words as well.) Adding a banner graphic that notes the anniversary and having it link to a retrospective blog post is a good strategy. (Bonus: add the banner to social sites, like FB, Twitter, and LinkedIn.)
2. Create a promotion around the number. For example, if you’re celebrating 10 years in business and you’re an acupuncturist, have a contest where you’ll give one lucky winner 10 FREE treatments. You can get a lot of mileage out of a contest like this, since you can promote it through your website, newsletter, Facebook, Twitter, email signatures, etc. To enter, people can fill out a form and write a brief statement (250 words or less) as to why they should be the winner and what they’d use the treatments for.
3. Expand your “About Us” section on your website. Add “Through the Years” or a “Time Line” (or both) on your site where you visually walk people through some of your major milestones.
4. Throw a party. Seems obvious, right? Company anniversary celebration activities are a great way to let your business be REAL. Throwing a party mid-year (late June is a good time) is always a great way to thank people for their involvement in your success. I’m talking employees, customers, and vendors alike. Here in Massachusetts, a cool, fun place to hold a corporate event in Kimball Farm (great ice cream!) in Westford, Mass. Michael Katz of Blue Penguin has been holding anniversary events there for many years.
5. Give gifts. Identify your top tier clients and send them a gift that signifies your business milestone. For example, if you’re celebrating 20 years in business, consider sending an arrangement of day lilies to your top clients with a heartfelt thank you note (the day lily is the flower associated with 20th anniversaries).
Have some other ideas? I’d love to hear them. Leave ’em in the comments.