It’s a provocative question, isn’t it? If you paused your business for a whole month, would your customers find somewhere else to go or would they hold out and wait for you? Does it depend on what you’re selling? For example, if you’re an accountant, would your clients wait out those 30 days or would […]
It’s almost Labor Day here in the U.S. I remember being raised with the rule that you never wore white (mostly applied to shoes, from my recollection) after Labor Day. What do you think? Is the “rule” outdated? Last week, JC Penney conducted a smart customer survey on its Facebook company page regarding this very […]
I’ve been working with many clients lately who are rethinking their taglines or coming up with one for the first time. So I thought I’d write a post on some tagline “basics.” What is a tagline? In my mind, a tagline is a fun (yes, fun — we should all be having more fun, shouldn’t […]
If you own a business, you’ve probably heard that a blog is a great way to add regular content to your site and that it will help get you found by potential customers who want whatever it is you’re selling. Both points are true. But you want to know what else is true? Your blog […]
Dear Copy Bitch: You had a recent newsletter about status update ideas for company pages on Facebook. I thought it was a helpful article — is a digital version available so I can share it with friends and colleagues? Thanks! —Susan W., Boston Answer: Ah, yes. It’s summer. The web guy is busy drinking margaritas […]
Dear Copy Bitch: I noticed on one of the client sites you list in your portfolio that you’re using a squeeze page for white paper downloads. There has been a lot of interesting blog chatter about content gates recently (my favorite from D. Meerman Scott). I’m curious — what do you think about it? I […]
I just signed up for a free magazine subscription. Actually, the magazine comes out monthly, and you can buy the full 12-month subscription OR you can choose the “standard-level subscription,” which gives you four issues for FREE (if you qualify), one each quarter. I’m signing up for this magazine because a client mentioned she thinks […]
Dear Copy Bitch: We’re an HVAC company, and we keep encountering marketing consultants who say we should abandon direct mail marketing altogether. But here’s the thing: our direct mail pieces convert. The ROI is great. Still, I wonder if this is just an anomaly, and if I should get out while I can and redistribute […]
Hi, Copy Bitch! I stumbled on your blog and noticed that you’re a creative writer in addition to being a copywriter. Cool! I love writing, and I’ve been thinking about going back to school for it. In the meantime, I’m asking the writers I know about the books they like to read (books on writing […]
So here’s the story. There will be a quiz at the end. Once upon a time, I subscribed to an eCard company that I’m going to call Colorful Peaks. (I’m sure the smartypants out there will be able to figure it out.) I subscribed to Colorful Peaks over ten years ago. I know this because […]