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I’m a Copy Bitch by day and Novelist Ninja by night. I’m here to answer your questions regarding copywriting, marketing, freelance writing, creative writing, etc.

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Company Tagline Construction: What to Keep in Mind

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I've been working with many clients lately who are rethinking…

Blogging - A Reality Check

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If you own a business, you've probably heard that a blog is a…

15 Facebook Post Ideas for Businesses

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Dear Copy Bitch: You had a recent newsletter about status update…

Do You Mind Being Squeezed? Thoughts on Registration Forms

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Dear Copy Bitch: I noticed on one of the client sites you list…

Yes, it's FREE! Well, wait…

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I just signed up for a free magazine subscription. Actually,…

Does Direct Mail Still Work? (Short Answer: Yes)

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Dear Copy Bitch: We're an HVAC company, and we keep encountering…

Creative Writing - Books on Craft

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Hi, Copy Bitch! I stumbled on your blog and noticed that you're…

Customer Retention Strategies: Make it Easy to Cancel Memberships

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So here's the story. There will be a quiz at the end. Once…

The Anatomy of a Great Offer

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Dear Copy Bitch: I’m launching a new website (I’m a fellow…

Customer Retention Strategies: Are You Welcoming Customers or Scaring Them Away?

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Yesterday, I went to my "remote" office, a local coffee shop…

A Business Lesson from "Lost"

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It's the morning after the series finale of Lost, and many people…

In Social Media, Do One Thing Well

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When it comes to social media, the biggest mistake I see business…

Outbound Marketing Fail: A Real Life Story

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I’m a huge advocate of a marketing philosophy called “inbound…

What I Learned about Writing & Revision from David Sedaris

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I saw David Sedaris last night at Symphony Hall in Boston. (If…

Grammar & Punctuation Rules: Joint Possession (we're not talking pot laws)

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Dear Copy Bitch: Which one is correct: Erik and Anne’s…