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I’m a Copy Bitch by day and Novelist Ninja by night. I’m here to answer your questions regarding copywriting, marketing, freelance writing, creative writing, etc.

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Customer Service Tips: Do You Treat Different Customers Differently?

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Seth Godin brought up this thought-provoking question in a blog…

A vs. An Before an Acronym: The Pesky Rule Meant to Confuse

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OK, Copy Bitch, I've got one for you: Is it proper to use "a"…

Competitor Research: Don't Dismiss the Nobody

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I got an interesting note from a client the other day: I just…

Email Marketing Tip Quickie

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I've been writing email newsletters since I've been in business.…

How to Use Customer Testimonials: 13 Ideas

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Wondering how to use customer testimonials? Here are 13 ideas. 1.…

Business Anniversaries - 5 Celebratory Ideas

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It always amazes me when companies overlook the simple things,…

Penalized for Proper Behavior? A Marketing Don't.

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Got my car insurance invoice in the mail the other day. If I…

8 Fresh Ideas for Email Newsletters

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Many of my clients are working on their 2011 marketing plans,…

Messaging Strategies: Two Approaches

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I recently worked on a messaging project for a client who’s…

Buyer Personas Help You Evaluate Customer Perceptions (and Your Own)

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Had an interesting conversation with the owner of a PR firm the…

Kick-Start Your Marketing Plan for Fall

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Remember all those grand plans you had on January 1st? Yeah,…

If You Went Away for a Month, Would Your Customers Come Back?

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It's a provocative question, isn't it? If you paused your business…

Rules Change. If You're Not Sure, Just Ask Your Customers.

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It's almost Labor Day here in the U.S. I remember being raised…

Starburst's Tagline Works Overtime

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I've been working with many clients lately who are rethinking…

Southwest Air, Facebook Status Updates, & The Copy Bitch

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In Wednesday's post, I provided links to some of my blog posts…