Dear Copy Bitch: While I appreciate your insights about “failed marketing,” let’s try to be more positive and show some good marketing, k?
—Paula S., Mass.
Answer: Fair enough. I’ve seen this television spot, and I think it’s quite good. It’s for Verizon Wireless and the tagline is “There’s a map for that.” It’s a hat-tip to the competitor’s ubiquitous “There’s an app for that” tagline that’s really caught on and become part of the present-day lexicon. But it’s also effective because 1) it, too, is memorable and 2) its point is clear. Verizon claims to have better overall 3G “map” coverage than AT&T. I’ve seen the spot twice, and it struck me both times for its cleverness AND clear message (not an easy thing to do).